极速11选5

抓住要点  成就品牌

一家敢于对销售结果负责的公司

V:13302461330 13302461330
电话咨询
在线咨询
贵酒,打造贵州白酒的新旗帜
贵酒策划方案重塑品牌全案纪实

 GUIJIU,GUIZHOUDELAOPAIJIANGXIANGMINGJIU,SHUYUGUIYANGJIUCHANG,ZAI20SHIJI80NIANDAICENGJINGFENGMIGUIZHOU,XUYAO“PITIAOZI”CAINENGMAIDEDAO。ZAIJIHUAJINGJIXIANGSHICHANGJINGJIZHUANBIANDECHUNCHAOZHONG,GUIYANGJIUCHANGWEINENGJISHIDIAOZHENGFANGXIANG,BAWOSHICHANGXIAOFEIDAOXIANG,CHENGWEILEZHONGDUO“XISHENGZHE”ZHIYI。ZAIJIEXIALAIDESHISHUNIANNEICANDANJINGYING,SHIMIANSHANGJIHUKANBUDAOCHANPINXIAOSHOU,ZHIXIANGSHAOSHUDANWEITIGONGCHANPIN,YIGEYUEZHIYOU20WANDEXIAOSHOUE,JINJINZHIGOUZHIFUGONGSI1000DUOYUANGONGGONGZIDELINGTOU。

 

【贵州白酒之殇中发现市场机遇】

极速11选5   TONGGUODUIGUIZHOUBAIJIUSHICHANGDEDIAOCHAWOMENDEZHI,GUIZHOUDICHANBAIJIUCHUYUSHICHANGZHUDAODIWEI,BUKEHANDONG,DANSHICHUANJIUYITUODIYUANYOUSHI,ZAIGUIZHOUSHICHANGQIANGZHANLEYIBUFENSHICHANGFENE。GAODUANSHICHANG,MAOTAIDUZHANAOTOU,WULIANGYE、JIANNANCHUNDENGJINSUIQIHOU;ZHONGDIDUANSHICHANGBIAOXIANHAODEYOULANGJIU、XIJIU、QINGJIU、JINSHAHUISHAJIU、GUIZHOUCHUN、LAOTUJIUDENGPINPAI。SHOUGUOJIUMAOTAIYINGXIANG,JIANGXIANGXINGBAIJIUSHIGUIZHOUSHICHANGZHULIUXIANGXING。

CONGYISHANGSHICHANGXINXIKEYIKANCHU,GUIJIUZAIGUIZHOUSHICHANGJUYOUDIYUHEXIANGXINGSHANGDEYOUSHI。TONGSHIKEYIFAXIAN,GUIZHOUDICHANJIU,CHULEMAOTAIZHIWAI,QITADADOUSHIZHONGDIDUANBAIJIU。ZAIGAODUANSHICHANG,ZHIYOUMAOTAIYIGEGAODUANPINPAIZHICHENG,ZAIMAOTAIZHIHOU,JURANSHIWULIANGYE,JIANNANCHUNDENGCHUANJIUZAIGUIZHOUDABENYINGDAXINGQIDAO,ZHEIDUIYUGUIZHOUZHEIGEBAIJIUDASHENGLAISHUO,SHIGEBUDABUXIAODEFENGCI。

极速11选5 BUZHISHIQUEFAGAODUANZHIMINGPINPAI,GUIZHOUNENGZOUXIANGQUANGUOSHICHANGDEPINPAIYEZHISHIMAOTAIERYI,CHUXIANLEYANZHONGDEPINPAITICITUOJIEDEWENTI。MAOTAIGULINGLINGDIZHANZAIDIYITIDUI,ERQITAGUIZHOUBAIJIUPINPAIYUANYUANDEZAIDISANDISITIDUI。ZHEISHIGUIZHOUBAIJIUZHISHANG,QUESHIGUIJIUZHIJI。

 

品牌重塑,“贵”气十足】

极速11选5   GENJUQIANQISHICHANGFENXI,GUIJIUYAOJINRUGUIZHOUBAIJIUGAODUANSHICHANG,MUBIAOXIAOFEIZHEDOUSHIZHENGWU、SHANGWURENSHI、GEXINGYEJINGYINGDENGYIXIECHENGGONGRENSHI。JUYOUYIDINGDESHEHUIDIWEI,SHEJIAOMIANGUANG,SHEJIAOHUODONGPINFAN,JIECHURENQUNFEIFUJIGUI。TAMENYOUNENGLI,XIANGSHOUBEIRENZUNZHONGDEGANJUE,XIWANGBEITARENRENTONGWEI“GUIREN”。

 

“贵人”和贵酒怎么联系起来?】

极速11选5   JIEHEGUIJIU“GUIZHOURENDEDAIKEZHIJIU”DEDINGWEI,GUIRENGUIKELAILE,GUIZHOURENTONGCHANGHUIYIZUIGAODEGUIGEZUIHAODEMEIJIUZHAODAI。“GUIRENLAI,GUIJIUKAI”DECHUANBOYUSHUNSHIERSHENG,JIANDANDAQI,LANGLANGSHANGKOU,BINGWANMEITIXIAN“DAIKEZHIJIU”DEDINGWEI。

 

成果】

极速11选5   CHENGGONGJIHUOLETINGZHISHIJINIANDEGUIJIUPINPAI,KAIQILEGUIZHOUBAIJIUZHENXINGDEXINPIANZHANG。BINGCUJINTONGJITANGJITUANCHANSHENGGENGDADEDONGZUO,ZAIYOU“YANGMINGSHENGDI”ZHIYUDEXIUWENLONGCHANGZHEN,TOUZI20YIYUANDAZAOZHANDI2000MUDEGUIZHOUGUIJIUWANDUNJIUCHANGXIANGMU,YINQIGUIZHOUNAIZHIQUANGUOBAIJIUCHANYERENSHIMENDEGUANGFANGUANZHU。

 

要点:

1、 机遇无处不在,善于把握机遇才是最重要的。贵酒由于种种原因,品牌搁浅十几年,面临公司重组改制良机,绝对不容错过。

2、 洞察到贵州白酒市场的空缺,明确目标,锁定目标消费群——“贵人”,打造“贵州人的待客之酒”,塑造贵酒品牌全新形象。并借助政府、专家、媒体等第三方资源,扩大影响力,完成贵酒品牌重塑工程。

要点营销

要点营销

要点营销

 
1112 0
屈姑橙茶橙蜜新产品开发酷停共享停车位招商手册
品牌全案营销策划行业领先

极速11选5 YIBANGZHUJIN1000JIAQIYESHIXIANPINPAIMENGXIANG

90NIANDAI,YINGSUNSHIYI……

KAICHUANGZHONGGUOPINPAIQUANANZHENGHECEHUAXIANHE

XINSHIJI,PIJINGZHANJI……

DIANDINGGUONEIPINPAIZHENGHECEHUAXINGYEBIAOZHUN

关于要点

SHENZHENYAODIANYINGXIAOPINPAICEHUAYOUXIANGONGSI,SHIYOUZHONGGUOYINGXIAOZHUANJIA、SHANGSHIGONGSISHOUXIYINGXIAOCEHUA——CHENXUDONGXIANSHENGCHUANGLI,YOUGUOJIPINGMIANSHEJILIANHEHUI(ICOGRAOA)HUIYUAN、SHIJIEHUARENYISHUJIAXIEHUIHUIYUAN、SHIJIEHUARENBAIJIESHEJISHI——CHENXIAOMINGDANRENSHIJUECHUANGYIZONGJIAN。


行业属性:酒水和食品
服务内容:品牌全案策划 品牌形象设计 产品包装设计 品牌战略规划 整合传播方案 样板市场打造
品牌客户:贵州贵酒有限责任公司
更多相关案例

极速11选5YIJIAGANYUDUIXIAOSHOUJIEGUOFUZEDEGONGSI

HAOCHUANGYICHUANGZAOHAOSHENGYI

咨询电话:0755-82828807
联系我们