极速11选5

抓住要点  成就品牌

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利诺玛卡酒,好事自然好
东方养生餐酒-利诺保健酒品牌策划方案

要点营销

要点营销

要点营销

要点营销

要点营销

要点营销

要点营销


 

利诺保健酒品牌创意

 

项目背景:

HUNANLINUOSHENGWUYAOYEYOUXIANGONGSISHIYIJIAJIZHONGYAOCAI、SHICAIYANFA、YUMIAO、ZHONGZHI、SHENJIAGONG、XIAOSHOU、KEJIZIXUNJIFUWUWEIYITIDEZONGHEXINGQIYE。

极速11选5 LINUOMAKAJIUXUANQUYUNNANYOUZHIZIMAKA,PEIYIGOUQI、HONGZAODENGDUOZHONGZHONGYAOCAI,CAIQUCUIQUJISHUTILIANYUANYEYUYOUZHIJIJIUDIAOZHIERCHENG;MAKAHUANGJINGJIUZECAIYONGYESHENGHUANGJING,TONGYANGTONGGUOCUIQUJISHUTILIANYUANYE,BINGPEIYIYOUZHINUOMIJIJIUDIAOZHIERCHENG。LINUOBAOJIANJIUZAISHENGCHANGUOCHENGYANGEANZHAOGMPBIAOZHUNZHIXING,BAOZHENGCHANPINZHILIANGJIANQUANXING。

 

                                   玛咖酒

一、定位:

极速11选5 SHOUXIAN,WOMENYAOJIEJUEDEWENTISHI,LINUOMAKAJIUYAOZAIXIAOFEIZHEXINZHIZHONGSHULISHENMEXINGXIANG?

1、MAKAZUOWEIYIZHONGTIANRANYINGYANGPIN,JUYOUQIANGSHENJIANTI,BUCHONGTILIDENGDUOZHONGGONGXIAO,JINGCHANGSHIYONGGENGNENGYOUXIAODIAOLISHENTIJINENG。

MAKADEBAOJIANGONGNENGYIJINGBEIXIAOFEIZHEPUBIANRENZHI,WOMENBUXUYAOZAIKEYIQIANGDIAO。

极速11选5 2、MAKADEYUANCHANDISHINANMEIZHOUMILUANDISISHANMAI,SHIMILURENRICHANGSHIYONGDESHIPINZHIYI。YESHIBENSHIJICHUCAIZHUJIANYINJINZHONGGUO,MAKADUIYUGUORENLAISHUOSUANSHIBOLAIPIN。

3、GENJUMAKAJIUZISHENDETEDIAN(YOUXUANZIMAKA、GOUQI、HONGZAODENGDUOZHONGYAOCAI),TONGGUOCUIQUJISHUTIQUYUANYEBINGJINXINGDIAOZHI。

极速11选5 JIEHEMAKAJIUZISHENDEPINLEICHAYIHUA,WOMENDUILINUOMAKAJIUZUOCHUYIXIADINGWEI:

定位一:源于秘鲁,经典秘制

 

二、卖点:

极速11选5 JIEXIALAIWOMENYAOSIKAODESHI,XIAOFEIZHEWEISHENMEYAOGOUMAILINUOMAKAJIU?

GENJUWOMENQIANQIDEDIAOYAN、YANJIU,MAKAJIUDEXIAOFEIZHEDABUFENSHISHANGWURENSHI,TAMENGOUMAIMAKAJIUDELIYOUSHISHENME?

极速11选5 MAKAJINRUZHONGGUOZHIHOU,JINGGUOSHANGJIAYOUYISHIDEJIAOYU,YIJINGJIXIAOFEIZHEXINGCHENGLEMAKAJIUSHIBUSHENZHUANGYANG,ZENGJIAXINGNENGLIDERENZHI,RUGUOWOMENZAITIZHEIGEGAINIAN,JIUSHIGENFENG,DANSHIRUGUOWOMENYAOGAIBIANZHEIZHONGRENZHI,WUYISHIKUNNANDE。

极速11选5 SUOYIWOMENHUIGUICHANPINDEBENYUAN,MAKAZAIMILURENDEXINMUZHONG,BINGMEIYOUZHUANGYANGDERENZHI,ZAITAMENDEXINMUZHONG,MAKASHIBUCHONGRELIANGDESHIPIN,YINGYANGFENGFU,ZHANGQISHIYONGYOUZIBUQIANGSHENDEGONGXIAO,QIZHONGZIMAKAGENGSHIMAKAZHONGDEJIAPIN。

LINUOMAKAJIUCAIQUCUIQUJISHU,TIQUMAKAYUANYEJINGHUAZAIJINXINGGOUTONG,YOUBIEYUCHUANTONGDEJINPAOFANGSHI,MAKAJINGHUABEIZUIDAHUALIYONG。

ZAIGONGYISHANG,LINUOMAKAJIUDESHENGCHANGUOCHENGYANGEZHIXINGGMPSHENGCHANBIAOZHUN,YIZHIYAODEBIAOZHUNJIANYANCHANPINDEZHILIANG。

ZAIYUANLIAOSHANG、ZAIGONGYISHANG、ZAIJISHUSHANG,WOMENDOUZUODAOSHIMIANSHANGMAKAJIUDEJIZHI。

SUOYI,WOMENTICHU

卖点:三好标准(原料好,工艺好,技术好)

 

三、广告语:

PINPAISUZAOHOU,HAIXUYIGEYOUZHENHANLIDEGUANGGAOYUZHIJIXIAOFEIZHEXINFEI。

WEILEZHIJIELEDANGTUCHUMAKAJIUMAIDIAN,YINFAXIAOFEIZHEDEGUANZHUYUGOUMAI,GUANGGAOYUSHEDINGRUXIA:

主广告语:喝三好,真的好

副广告语:这个小三,男人可以有;利诺玛咖酒,喝了啥都有

 

四、产品规划:

1、副品名:为了强化我们的卖点述求,我们建议设置副品名为三好玛咖酒

2、价格设定:综合考虑市场状况、自身成本、产品策略进行综合设定。

 

产品分类

终端表现价

备注

玻璃瓶装

 

500ml

盒装

 

1、 在品牌导入初期,建议简化产品线,并考虑目前保健酒产品的主流规格,设置500ml与100ml两款即可;其中500ML的分两个档次,一款针对商务宴请,一款针对大众消费。

 

100ml

裸瓶

 

500ml

裸瓶或简装

 

 

黄精酒

一、定位:

极速11选5 SHOUXIAN,WOMENYAOJIEJUEDEWENTISHI,LINUOHUANGJINGJIUYAOZAIXIAOFEIZHEXINZHIZHONGSHULISHENMEXINGXIANG?

1、HUANGJINGZUOWEIYIZHONGYAOSHITONGYUANDEZHONGYAOCAI,ZAIZHONGGUOYIJINGYOUZHEYOUJIUDESHIYONGLISHI,JUYOUBUQIYANGYIN,JIANPIRUNFEI,DIAOJIECHANGWEI,YIJINGYANGSHENDENGGONGXIAO,KEZUOJIUFUZIBUZHIPIN。

2、LINUOHUANGJINGJIUDEJIUTIXUANYONG12°DENUOMIJIU,NUOMIJIUDEJIUTIGANTIANFANGCHUN,NENGCUJINSHIYU,BUQIYANGXUE,YIYUBEIRENTIXISHOU。

3、YAOSHANSHIWOGUOCHUANTONGYINSHIJIZHONGYIXIANGJIEHEDECHANWU,HUANGJINGYUNUOMIJIUDOUSHIYAOSHANDANGZHONGCHANGYONGDECAILIAOZHIYI。

4、HEJIUSHIGUORENDECHUANTONG,YOUQISHIZAICANZHUOSHANG,BUSHAORENDOUXIHUANXIAOZHUOYIBEI,SUIZHERENKOULAOLINGHUADEQUSHI,BAOJIANJIUCHUXIANZAIFANZHUOSHANGDEPINLVYERIJIANZENGZHANG。

JIEHEHUANGJINGJIUZISHENDEPINLEICHAYIHUA,WOMENDUILINUOHUANGJINGJIUZUOCHUYIXIADINGWEI:

定位:东方养生餐酒

 

二、卖点:

JIEXIALAIWOMENYAOSIKAODESHI,XIAOFEIZHEWEISHENMEYAOGOUMAILINUOHUANGJINGJIU?

GENJUWOMENQIANQIDEDIAOYAN、YANJIU,HUANGJINGJIUGENGSHIHEZHONGLAONIANREN、SHENTIXURUOZHE,ERZHEILIANGGEQUNTIZHONG,YOUSHENMEMAIDIANSHIGENGNENGDADONGTAMENDE?

极速11选5 WULUNSHIZHONGLAONIANREN,HAISHISHENTIXURUOZHE,TAMENDESHENTIJINENGXIANGBIQIZHENGCHANGRENDOUSHIBIJIAOXURUO,ZHONGYICHENGWEIQIXUTIRUO,ERDUIYUZHEIBUFENRENQUN,GENGXUYAOCHIZHIYIHENGDEYIWENYANGDESHOUDUANQUDIAOLISHENTI,FOUZEJIUHUICHUXIANSUOWEIDEXUBUSHOUBU。

ERYONGHUANGJINGPAOJIU,YESHIGUDAIYIJINGLIUCHUANKAILAIDEFANGFA,DUIYUYANGQIZIBUYOUHENHAODEXIAOGUO。

SUOYI,WOMENTILIANCHU

卖点:传承古方、温养滋补

 

三、广告语:

极速11选5 PINPAISUZAOHOU,HAIXUYIGEYOUZHENHANLIDEGUANGGAOYUZHIJIXIAOFEIZHEXINFEI。

WEILEZHIJIELEDANGTUCHUHUANGJINGJIUMAIDIAN,YINFAXIAOFEIZHEDEGUANZHUYUGOUMAI,GUANGGAOYUSHEDINGRUXIA:

广告语一:餐餐黄精酒,活到九十九

 

四、产品规划:

1、副品名:利诺黄精酒作为全新品牌,为了不增加消费者识别负担,节省推广节本,我们建议不要设置副品名,仅通过容量和材质进行区分即可;

2、价格设定:极速11选5综合考虑市场状况、自身成本、产品策略进行综合设定。

要点营销要点营销要点营销要点营销要点营销要点营销要点营销要点营销要点营销要点营销要点营销

 
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品牌全案营销策划行业领先

极速11选5 YIBANGZHUJIN1000JIAQIYESHIXIANPINPAIMENGXIANG

90NIANDAI,YINGSUNSHIYI……

极速11选5 KAICHUANGZHONGGUOPINPAIQUANANZHENGHECEHUAXIANHE

XINSHIJI,PIJINGZHANJI……

DIANDINGGUONEIPINPAIZHENGHECEHUAXINGYEBIAOZHUN

关于要点

SHENZHENYAODIANYINGXIAOPINPAICEHUAYOUXIANGONGSI,SHIYOUZHONGGUOYINGXIAOZHUANJIA、SHANGSHIGONGSISHOUXIYINGXIAOCEHUA——CHENXUDONGXIANSHENGCHUANGLI,YOUGUOJIPINGMIANSHEJILIANHEHUI(ICOGRAOA)HUIYUAN、SHIJIEHUARENYISHUJIAXIEHUIHUIYUAN、SHIJIEHUARENBAIJIESHEJISHI——CHENXIAOMINGDANRENSHIJUECHUANGYIZONGJIAN。


行业属性:医药和健康
服务内容:品牌形象设计 产品包装设计 品牌战略规划 整合传播方案
品牌客户:湖南利诺生物药业有限公司
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