极速11选5

抓住要点  成就品牌

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金龙鱼-玉米胚芽油市场营销方案

要点营销

要点营销

要点营销

JINLONGYUJITUANZAITUICHUXINPINYUMIPEIYAYOU,MOUHUAXINPINXUANCHUANTUIGUANG。

 

品牌历史

 

极速11选5 JINLONGYUSHISHIJIE500QIANGGONGSIFENGYIGUOJIQIXIAZHUMINGLIANGYOUPINPAI,ZUOWEIZHONGGUOXIAOBAOZHUANGSHIYONGYOUXINGYEDEKAICHUANGZHE,JINLONGYUJIJICHANGDAOGUORENCHIDEANQUAN、CHIDEJIANKANGYINGYANGDEKEXUEXIAOFEILINIAN,LIZHIWEIGUORENDAZAOSHIJIEZUIANQUANDECANZHUOSHIPIN。JINLONGYU20NIAN,LEIJIXIAOSHOUXIAOBAOZHUANGSHIYONGYOU52YIPING,PINGPINGSHOUWEIXIANGLIANPAILIEZHANGDUXIANGDANGYU183TIAOWANLIZHANGCHENG,SHENSHOUXIAOFEIZHEDEXIAI。

极速11选5 20SHIJI80NIANDAI,ZAIZHONGGUOGEDIMEITIANDOUNENGKANDAOZHEIYANGDEGUANGJING:RENMENTIZHEYOUPING,ZOUSHANGJILILU,LAIDAOLIANGYOUDIANMENKOU,PAIQIZHANGDUI,DASHANGJIJINGUORIZIDESANZHUANGYOU。RUJINJIN20NIANGUOQU,RENMENTIZHEYOUPINGDAYOUDEGUANGJINGBIANDEXIANJIAN,DUOSHICONGCHAOSHITICHUYITONGQINGCHEDEBAOZHUANGSHIYONGYOU,YOUPINGYIBIANCHENGLEZANGZAIJIAOLUODEJINIANPIN 。

中国第一瓶金龙鱼小包装油面世

80NIANDAIMO,SHEHUIJINGJIFEISUFAZHAN,RENMINSHENGHUOSHUIPINGDAFUDUTIGAO,DUISHENGHUOXIAOFEIPINDEZHILIANGYAOQIUYEXIANGYINGTIGAO。ERZHEIYIJIEDUANZHONGGUOSHIMIANSHANGCHONGCHIDESHIZAZHIDUO、YOUYANDA、WEISHENGANQUANWUBAOZHANGDESANZHUANGSHIYONGYOU,FUHEWEISHENGBIAOZHUNDEXIAOBAOZHUANGSHIYONGYOUSHICHANGHAISHIYIPIANKONGBAI。

在这种背景下,1991年金龙鱼品牌横空出世,在中国市场率先开始了小包装食用油的生产,面市的第一瓶“金龙鱼”小包装油就是非转基因产品,既满足老百姓的口味需求,又确保安全卫生,显著提高了百姓的生活品质,将中国人从食用散装油带入了食用小包装精炼油的时代  。在华人眼中,一直将金龙鱼看做是吉祥富贵的象征。这条充满幸运、高贵的“金龙鱼”从深圳南海出发,游进了千家万户中国家庭的餐桌,引发了厨房革命[4]要点营销  。

金龙鱼引领食用油消费理念从“安全”向“营养健康”跃升

2000NIAN,JINLONGYUYANFARENYUANTONGGUODIAOYANFAXIAN,ZHONGGUORENYUELAIYUEZHONGSHIYINGYANGJIANKANG。JINLONGYULISHILIANGNIANYANFADEDIERDAISHIYONGDIAOHEYOUNENGGOUBANGZHURENTISHANSHIZHIFANGSUANDADAO1:1:1DEBIAOZHUN,JINLONGYUSHOUCIJIANGSHANSHIJIANKANGDEYANJIUSHENRUDAOZHIFANGSUANLINGYU,CHANGDAO“1:1:1”SHANSHIZHIFANGSUANPINGHENGDEJIANKANGLINIAN,ZAIYICIGEXINLEZHONGGUORENDESHIYONGYOUXIAOFEIXIGUAN,TUIDONGLESHIYONGYOUXIAOFEILINIANCONG“ANQUAN”DAO“YINGYANGJIANKANG”DEYUESHENG。ZHEICIGEMINGXINGDECHUANGXIN,SHIJINLONGYUPINPAIBENGFACHULEQIANGDADESHICHANGHAOZHAOLI。JINLONGYU1:1:1DIERDAISHIYONGDIAOHEYOUCHENGWEIQUANQIUSHOUGEDANPINXIAOLIANGPOBAIYIYUANDESHIYONGYOUPINZHONG。

金龙鱼品质如一,打通餐桌食品“全产业链”

YIGEYOUXIONGXINYOUYUANJIANDEQIYEHEPINPAI,BUHUIMANZUYUYIQUDEDECHENGJIU。JINLONGYUZHUANZHUZHONGGUORENDECHUFANG,MINRUIDONGCHADAOZHONGGUOSHIYONGYOUSHICHANGXIANGDUIBAOHE,ERLIANGSHILINGYUXIAOBAOZHUANGHUACHENGDUBUGAO,JIJUSHICHANGJIHUI,YUSHIGUODUANTICHUJINJUNLIANGSHICHANYE。2007NIAN,YIHAIJIALICHENGGONGCONGSHIYONGYOUYANSHENDAOLEDAMI,SUIHOU2008NIAN,MIANFENHEZALIANGSHANGSHI;2009-2014NIAN,JINLONGYUPINPAIDAMI、MIANFEN、GUAMIAN、ZALIANGHEMIFENXIANGJISHANGSHI,YIHAIJIALIKAISHIDATONGCANZHUOSHIPINDE“QUANCHANYELIAN”,CHANPINXILIEYIJINGHANGAISHIYONGYOU、DAMI、MIANFEN、GUAMIAN、MIFEN、DOURU、DIAOWEIPIN、CANYINLIANGYOUDENG8DALINGYU,DEDAOXIAOFEIZHEYIZHIRENKE。

JINLONGYUYIFEIZHUANJIYINYUANLIAO,YANZHISHANGSHILEJINLONGYUYUMIYOU、KUIHUAZIYOU、HUASHENGYOU、DAOMIYOU、YOUCHAZIYOU、ZHIMAYOUDENG23ZHONGFEIZHUANJIYINSHIYONGYOU,BINGBAOCHIZHEFEIZHUANJIYINYOUXIAOLIANGYAOYAOLINGXIANDESHICHANGTAISHI。

极速11选5 JINLONGYUNINGLIANCHENG“JINLONGYUDAMICHANYELIANCHUANGXINJISHU”,GAIXIANGJISHUTONGGUO“DAOZHONGPEIYU”、“DINGDANNONGYE”、“ZHUANJIATIANJIANGUANLI”、“YOUZHIYOUJIASHOUGOU”、“DIWENCHUCUN”、“KEXUEJIAGONG”、“CHONGQIBAOXIAN”、“DAOQIAOFADIAN”、“MIKANGZHAYOU”、“DAOQIAOHUITIQU”DENGFANGFA,SHIXIANLEJINLONGYUDAMIDEZHONGZHI、JIAGONG、CHUCUNYITIHUA,QUEBAOLEDAMIDEMEIWEI、ANQUANHEHUANBAO。DAOQIAOBEISHUSONGDAODIANCHANGZHUANHUACHENGRENENGSHIXIANHUOLIFADIAN,RANSHAOHOUDEDAOQIAOHUIJINGGAOKEJIYANFABIANCHENGBAITANHEIHETIANRANZHULVJIHUOXINGTAN;MIKANGBEISONGDAOCHEJIANTILIANCHUMIKANGYOU,ZAIJINGGUOJIAGONG,BIANCHENGYOUZHI、YINGYANGJIAZHIJIGAODEDAOMIYOU[

极速11选5 JINLONGYUSHANGSHI25NIANLAI,JINLONGYUXILIECHANPINHANGAILESHIYONGYOU、MIANFEN、GUAMIAN、ZALIANG、DOURUDIAOWEIPIN、CANYINLIANGYOUDENGBADALINGYU,QIXIA16GEPINPAIZAIJINLONGYUDEDAILINGXIA,DOUYICHENGWEIMEIYIGEZHUANYELINGYUNEIGONGRENDELINGXIANPINPAI,WEIXIAOFEIZHEDEJIANKANGCANZHUOTIGONGLEFENGFUDEXUANZE。

PINGJIEJINLONGYUPINPAIZAIZHONGGUOSHICHANGDECHUSEBIAOXIAN,QIMUGONGSIFENGYIGUOJIJI2012NIAN3YUERONGDENGMEIGUO《CAIFU》ZAZHIQUANQIUSHIPINSHENGCHANXINGYEZUISHOUZANSHANGGONGSIPAIXINGBANGBANGSHOUHOU,2012NIAN7YUERONGDENG《CAIFU》SHIJIE500QIANG223WEI ,JIAO2011NIANDAFUYUESHENGJINBAIWEI,JISHENQUANQIUSANDALIANGYOUJITUAN。

2015NIAN3YUE,ZUOWEIZHONGGUOPENGRENXIEHUI“ZHONGGUOMEISHISHENQINGJINRUSHIJIEFEIWUZHIWENHUAYICHANMINGLUXIANGMU”DUJIAZHANLVEHEZUOHUOBAN,“2015ZHONGGUOFEIYIMEISHIZOUJINLIANHEGUOJIAOKEWENZUZHI”HUODONGXIEBANDANWEIHEWEIYISHIYONGLIANGYOUCHANPIN,YUZHONGGUOPENGRENXIEHUIYIQIXIE20WEIZHONGGUOPENGRENDASHITASHANGZHONGGUOMEISHISHENYIDEBALIZHENGCHENG,5YUE18RI,JINLONGYUZAICIXIESHOUZHONGGUOPENGRENXIEHUIZAIZHONGGUOYANGZHOULONGZHONGJUBAN“MEISHIJIANGHUYINGXIONGHUI,BADACAIXIZHUSHENYI”DAXINGHUODONG,SHOUCIZHENGHEBADACAIXILINGJUNDASHIDELILIANG,YISHIJIXINGDONGWEITUIDONGZHONGGUOMEISHISHENYIHEZHONGGUOYINSHIWENHUADECHUANBOGONGXIANMIANBOZHILI。

 

 

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海尔洗衣机终端海报设计山西汾酒吉祥系列白酒开发产品策划
品牌全案营销策划行业领先

极速11选5 YIBANGZHUJIN1000JIAQIYESHIXIANPINPAIMENGXIANG

90NIANDAI,YINGSUNSHIYI……

KAICHUANGZHONGGUOPINPAIQUANANZHENGHECEHUAXIANHE

XINSHIJI,PIJINGZHANJI……

DIANDINGGUONEIPINPAIZHENGHECEHUAXINGYEBIAOZHUN

关于要点

极速11选5 SHENZHENYAODIANYINGXIAOPINPAICEHUAYOUXIANGONGSI,SHIYOUZHONGGUOYINGXIAOZHUANJIA、SHANGSHIGONGSISHOUXIYINGXIAOCEHUA——CHENXUDONGXIANSHENGCHUANGLI,YOUGUOJIPINGMIANSHEJILIANHEHUI(ICOGRAOA)HUIYUAN、SHIJIEHUARENYISHUJIAXIEHUIHUIYUAN、SHIJIEHUARENBAIJIESHEJISHI——CHENXIAOMINGDANRENSHIJUECHUANGYIZONGJIAN。


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