极速11选5

抓住要点  成就品牌

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2019年:品牌营销策划塑造和社交媒体营销新趋势

要点营销

极速11选5 2019NIANPINPAIYINGXIAOCEHUASUZAOXINQUSHI

 

HENKUAI,RIZIJIANGCHONGCI12YUE,JINRUDAO2019NIAN。YOUYIGESHINIANJIJIANGJIESHU。JINGUAN2018NIANDUIYUDADUOSHUYONGYOULIAOTIANJIQIREN,YUYINJIAOYI,InstagramHERENGONGZHINENGDEPINPAILAISHUO,SHIYOUQUDEYINIAN,DANZHEISHINIANDEJIESHUSHITONGWANG20SHIJI20NIANDAICHUDEQIAOLIANG,SUOYOUGUIZEDOUYIJINGCHULU。GENJUYUCE,WOMENSUOKANDAODESHIFEICHANGRENXINGHUADE,CHONGMANLECHUANGZAOLIDE,CHONGCHIZHESHUJUHEJISHUDESHIJIE。

XIAMIANSHISHENZHENMOUPINPAICEHUAGONGSIZHENDUI2019NIANPINPAIYINGXIAOCEHUAYUSUZAOJICHUDEQUSHIPANDUAN。

极速11选5 1.GUGUAIDEPINPAIYINGXIANGZHESHIXINDEFAYANREN

极速11选5 WANGHONGHEMINGRENDOUHENFAWEI。ZAISHITUXIYINQUNZHONGZHEIJIANSHISHANG,TAMENMEISHENMEHAOZHAOLI。PINPAIXUYAOLEJIE,KEHUSHIBUNENGYIGAIERLUNDE。ZONGYOUYIXIAOBUFENKEHUSHICHAOYUEYIBANKEHU,BINGQIEZHENZHENGZHICHIGAIPINPAIDE。YINCI,YUKENENGCONGWEISHIYONGGUOGAIPINPAIDERENXIANGBI,QIYEJIANGZHEIXIEYOUYINGXIANGLIDERENWUJIAOSEDAIDAOXIANSHANGBINGJIANGQIZHUANHUAWEIFAYANRENHUIBIANDEDUTEERYOUQU。

要点营销

2.HOUSHUZISHIDAIJIANGSHICHANGTAI,XIANXIAYUXIANSHANGRONGHE

SHUZIBUZAISHIJIECHURENMENDEWEIYITUJING。2010NIANZHIJINDEDABUFENSHIJIAN,“SHUZI”DOUSHIZHANLVEJIAMENDESHENGTAN,DANXIANZAIRENMENYUNYONGSHUZIKEJIJIUXIANGSHIYONGZHIBI、KUAIZIYIYANGZIRAN。ZHEIYIWEIZHE,SHUZIGUANGGAOBUZAISHIRENMENXUYAOJINXINGZHANGQIHEJIANNANSIKAODEHUATILE。

极速11选5 RENMENZAIWANGSHANGSHENGHUO,DANWOMENRENGRANSHENGHUOZAIWUZHISHIJIEZHONG。FENXIANGGUSHIBINGBUJINXIANYUZAISHEJIAOWANGLUOSHANGFENXIANGDENEIRONG。ZHEIYIWEIZHENENGGOUGENGJUCHUANGZAOXINGHEZHENGTIXING、BINGJIANGJUZHENLIANXIZAIYIQIDEPINPAI,YOUGENGHAODEJIHUIXIYINREN,BINGLIUZHURENMEN。

极速11选5 SHITIPINPAIZOUXIANGSHUZIHUA,FANZHI,SHUZIPINPAIZOUXIANGSHITIYEKEYIMA?DANGRAN。XIANZAIWOMENJIUYOUPINPAIZAIKUOZHANGSHIJINGZHONGDANSHENG,RANHOUCHENGWEILESHITIPINPAI。CHENGGONGDELU,BINGBUZHIYOUYITIAO。

3.XIAOSHOUHEYINGXIAOBUMENHUXIANGRONGHE

NEIXIESHUO“ZHEISHIXIAOSHOUGONGZUO”HUO“HEI,YINGXIAO,JIWOMENZHICHICAILIAO”DEGONGSIJIANGZAI2019 NIANXUNSUDAOBI。

ZAI《POHUAIXINGYINGXIAO》ZHONG,ZUOZHETANDAOLEZAIYINGXIAOZHONGCHENGWEIHUNHETIDEBIYAOXING。DANXIANZAIZHEIHAIBUGOU。XIAOSHOUHEYINGXIAOBUJINXUYAOXIANGHUPENGZHUANG,ERQIEXUYAORONGHE,BINGCHENGWEIYIZHONGQUANXINDECUNZAI。YIZHONGZAI21SHIJIDEDABUFENSHIJIANLIDOUBUCUNZAIDE、YIZHONGQUANXINDEQINGGANCUNZAIFANGSHI。

XIAOSHOUBUSHIGUANYUXIAOSHOU,ERSHIGUANYUFUDAOHELIANXI。YINGXIAOBUJINJINSHISHICHANGYINGXIAO,ERSHIGUANYUJIAOYUHEZHICHI。YONGYOUYIZHIJUYOUHUNHEJINENGDETUANDUIDEPINPAIJUYOUYOUSHI。

 

极速11选5 4.KEHUQUDONGPINPAI,ERBUSHIPINPAIQUDONGKEHU

PINPAIRENGRANRENWEITAMENJUEDINGGUIZE。DANWOMENZAIKEHUDESHICHANG,KENENGYONGYUANZAIYIGESHICHANG。SHIYONGFANGDICHANDELEIBI,DANGNIZAIMAIFANGSHICHANGSHI,NIKEYIRANGMAIFANGTIAOGUOXUDUOQUANZI,RANHOUZAIKAOLVCHUSHOUJITAMEN。DANSHI,FANGUOLAIXIANGXIANG,ZHEISHIRANGBUDEZHONGXIN。PINPAIXUYAOKAOLVHOUZHE。JIASHERENMENHUIZUNXUNNIDUITAMENDEZHISHI,ZHEIYIWEIZHENIBINGMEIYOUZHENZHENGQINGTINGHUOLIJIETAMEN。

5.CHUANGZAO,ZHUANXIEHEZHIDAODEPINPAIJIANGLINGXIAN

SUIZHEZIDONGHUAJIXUJIASU,YUPINPAIDERENHERENJIAOTANHUOYILAITAMENDERENHENEIRONGHUOYONGYOUDEXINXIHUOZHISHILAIZUOCHUJUEDINGDEXUQIUJIUYUESHAO。SHISHISHANG,JIHUSUOYOUDONGXIDOUZHANGWOZAIJUECEZHESHOUZHONG。DANSHI,PINPAIYOUYIZHONGFANGFAKEYITUPOZHEIYIDIAN:YUKEHUZHANZAIYIQI。

极速11选5 YONGYIGEFUZHUANGLINGSHOUSHANGDELIZI。LINGSHOUSHANGBUNENGSHUO:“WOMENCHUANGZAOLEZHEIXIESHISHANGGONGNINXIAOFEI”。XINDECHUANGZAOTAIDUSHI“WOMENWEININLIANGSHENSHEJILESHISHANGDEGONGJU”,ERBUSHISHUO“WOMENWEINITIGONGLEGUANGGAOXUANCHUANHUODONG”;XINDECHUANGZUOTAIDUSHI“WOMENYUKEHUJINXINGLECHUANBOFANGMIANDEHEZUO”,ERBUSHISHUO“WOMENZUILEJIE,YINWEIWOMENSHIPINPAI”;XINDEZHIDAOTAIDUSHI:“WOMENZONGSHIXUEXI,BINGQIESHIYISHIJIEFANWEIKEHUDEXUQIUWEIJICHUDIXUEXI”。

要点营销

极速11选5 2019NIAN7GESHEJIAOMEITIYINGXIAOQUSHI

 

WOMENXIANZAIDOUZHIDAOSHEJIAOMEITIDUIJINGYINGCELVEDEZHONGYAOXING。RUGUONIBUJIECHUSHEJIAOMEITIDEHUA,NIDEYEWUHUINANSHANGJIANAN。RANER,SHEJIAOMEITIZAIBUDUANBIANHUA。ZUOWEIYIMINGSHEJIAOMEITIYINGXIAORENYUAN,NIKENENGHENNANLIJIESHEJIAOMEITISHIRUHEGAIBIANYINGXIAOQUSHIDE。

极速11选5 2019NIANKENENGHUICHUXIAN7GESHEJIAOMEITIYINGXIAOQUSHI,ZHEIXIEQUSHIJIANGCHEDIGAIBIANWOMENDUISHEJIAOMEITIDEKANFA。

1.ARTISHENGCHANPINZHANSHITIYAN

ZENGQIANGXIANSHIJISHU(AR)YIJINGZAIXIAOFANWEINEIDEDAOLEYINGYONG,DANTACHANSHENGDEJUDAYINGXIANGJIANGCHIXUHENZHANGYIDUANSHIJIAN。JUGUJIDAO2023NIAN,ARHEVRDESHICHANGJIAZHIJIANGCHAOGUO2980YIMEIYUAN。ZUIMINGXIANDELIZISHISnapchatDEMIANBULVJING。

SHAOSHURENZAIPINGMUJIAOLUOZHANSHILVJINGZANZHUSHANG,DANGRANRENMENYEKEYICHUANGJIANZIJIDEGeofilters(JIYUDILIWEIZHIDELVJING),ZHEIXIETEXINGJIANGJIXUZAIQITAPINGTAISHANGBIANDEGENGJIALIUXING,BINGZAIGEXINGHUAHUDONGZHONGJINYIBUKUODAQIYINGXIANGLI。

2.JUJIAO90HOU

极速11选5 90HOUKAISHIJINRULAODONGLISHICHANG,ZHEIYIWEIZHETAMENYOUQIANKEHUALE。YINGXIAORENYUANZAOJIUKAISHIMIAOZHUNXINYIDAI,ZHEISHIMINGZHIZHIJU。

LINGSHOUSHANGYEZAIKAISHEKUAISHANDIAN,BINGJUBANHUODONG,TIGONGGENGSIMI、GENGGEXINGHUADEKEHUTIYAN,ZHEIJIANGJIXUCHENGWEIWEILAIJINIANDEZHUYAOSHANGYEQUSHI。KUAISHANDIANHEHUODONGZHISUOYIRUCISHOUHUANYING,JIUSHIYINWEIQIDUTEXINGQIEQISHEJIYITUSHIZAISHEJIAOMEITISHANGSHIXIANFENXIANG。90HOUCONGYISHENGXIALAIJIUBEIKEJISUOBAOWEI,ZHEISHIDETAMENYUSHEJIAOMEITIYINGXIAOZIRANQIHE。

 要点营销

极速11选5 3.SHIPINRENGRANSHISHEJIAOMEITIDEZHULIUMEIJIE

InstagramTONGGUOCHUANGJIANInstagram StoriesFUZHILESnapchatDEGONGNENG,DANGONGZUOFANGSHIWANQUANXIANGTONG。JU《QIYEJIA》(Entrepreneur)ZAZHICHENG,MEIYUEYOU2YIInstagramYONGHUSHIYONGZHAOPIANQIANGGUSHI。YOUYUYouTubeYONGHUDEZENGJIA,YoutubeDERENQICHIXUZENGZHANG。90HOUHAIHUISHIYONGQITASHEJIAOSHIPINPINGTAI,YONGHUKEYIJIARUQUNZUSHIPINLIAOTIAN,BINGZAIWANGSHANGHERENYIDONGLIAOTIAN。

极速11选5 TONGGUOZAIXIANYOUSHIPINPINGTAISHANGXUANCHUANZIJI,SHEJIAOMEITIYINGXIAORENYUANJIANGYU2019NIANYONGYOUDUTEYOUSHI,YINWEISHIPINPINGTAIRANGGEXINGHUAYONGHUTIYANBIANDEGENGJIARONGYISHIXIAN,ERZHEIZHENGSHIYONGHU——WULUNNAYIDAI——DOUXIANGCONGPINPAISHANGNEILIHUODEDE。RENMENTIANSHENGJIUSHISHIJUEXUEXIZHE,ERSHIPINCHAOYUELETUPIANSUONENGTIGONGDENEIRONG。QIYEZHENGZAIDUIXIANZHEIYIDIAN,BAOKUOSHIPINPINDAODEPUJIHESHIPINDEDUOGONGNENGXING。

 

4.ZENGJIACHUDIAN,ZHIJIEYUXIAOFEIZHEDUIHUA

YUSHIPINYIYANG,TONGXUNLEIAPPWEIXIAOFEIZHETIGONGLELINGYITIAOYUQIYELIANXIDEQUDAO,DANGRANYESHIQIYECHUDAXIAOFEIZHEDEQUDAO。WOMENDOUZHIDAOFacebook MessengerYOUDUOSHOUHUANYING,YIJIRENMENTONGGUOFacebookXIANGHUJIECHUYOUDUORONGYI。ZHEIYIDIANHENZHONGYAO——YINWEIFacebookSHANGDEYONGHUBINGBUZONGSHIDASUANGOUMAICHANPIN。

极速11选5 XIAOFEIZHEHUIDENGLUSHANGYEYEMIANBINGKANTAMENGANXINGQUDENEIRONG,YINGXIAORENYUANKEYITONGGUOLIAOTIANJIQIRENYUTAMENLIANXIBINGKAISHIJIAOTAN,DANZUIZHONGXIAOFEIZHEKENENGMEIYOUXIADAN。SUOYI,YINGXIAORENYUANXUYAOZAIZHENGGEXIAOFEILIANTIAOZHONGZENGJIACHUDIAN。

 

5.YONGZHIBO,SHIPINPAITOUMINGHUA

SHIPINZHIBO,BUZHISHIDASHANGGONGJU,GENGSHIPINPAITOUMINGHUADEYIZHONGFANGFA。YUQIZAIZHIZUOSHIPINSHIDANYOUYINWEIXIAOGUOBURUYUQIERXUYAOZHONGXINKAIFA,SHEJIAOMEITIYINGXIAORENYUANKEYIZHIBOTAMENSUOZUODESHIQING,SHIQIANZAIGUKEZHIGUANDITONGGUOPINGMUKANJIANBANGONGSHIDERICHANGYIJICHANPINDESHENGCHANGUOCHENG。

极速11选5 WOMENHUIYIBIANBIANDIZHONGFU:GEXINGHUAXIAOFEIZHETIYANHENZHONGYAO。SHIPINZHIBOBUJINKEYIRANGQIANZAIXIAOFEIZHEZHIGUANLEJIESHISHIQINGKUANG,HAIKEYITIGONGYIZHONGZIRANDEXINGDONGHAOZHAO。LIRU,XIANGJINXINGYICIXINGTUIGUANGDEYINGXIAORENYUANKEYIKAIZHIBO,ZAISHEJIAOMEITISHANGXUANBUTUIGUANGZHENGZAIJINXING,TONGSHIZHIJIEYUXIAOFEIZHEJINXINGHUDONGJIAOLIU。

要点营销

极速11选5 6.YINGXIANGZHEYINGXIAORENGRANZHONGYAO

TONGGUOJIECHUYoutube、InstagramDENGSHEJIAOMEITISHANGDEWANGHONG,NIKEYIGENGHAODITUIGUANGNIDECHANPIN。DANGTAMENZAITANLUNMOUZHONGCHANPINHUOFUWUSHI,ZHEIHUIJIRENYIZHONGYINXIANG,JIZHEILEICHANPINHUOFUWUZAIQISHENGHUOZHONGBANYANZHEZHONGYAOJIAOSE,NEIME,YEKEYIZAIXIAOFEIZHEDESHENGHUOZHONGBANYANZHONGYAOJIAOSE。ZHEIZAIXIAOFEIZHEDUIXINRENDAGONGSIYOUYUBUJUEDESHICHANGZHONGYOUHENDABANGZHU。

7.DONGYUANYONGHUSHENGCHENGNEIRONG

极速11选5 YONGHUSHENGCHENGDENEIRONGSHIYOUFENSIWUCHANGCHUANGZUODE,SHANGJIAKEYONGLAITUIXIAOCHANPIN。TAYIZHAOPIAN、SHIPINHUOBIAOQINGBAODEXINGSHICHUXIAN。ZHEISHIYIZHONGRANGXIAOFEIZHECANYUQIYECELVEDEYOUXIAOFANGFA——YEXUNIKEYICAIDAO——KEYIDAILAIGENGHAOQIEQUANFANGWEIDEXIAOFEIZHETIYAN。

KOUBEITUIJIANRENGRANZAIZHEIGEJISHUQUDONGDESHICHANGZHONGFAHUIZHEZHONGYAOZUOYONG。RENMENBUZAIDUIJIANDANDEYINGXIAOCELVEYOUFANYING——JINJINGAOSUBIERENTAMENXUYAOMOUGECHANPINSHIBUGOUDE,TAMENXIANGZHIDAOCHANPINBEIHOUDEGUSHI。RENMENXIWANGKANDAOCHANPINYINGYONGDAOXIANSHISHENGHUOZHONGLAI,ERUGCZEYIQIYEGENBENWUFAQIJIDEFANGSHILAIFUYUCHANPINGEXING。

【JIESHUYU】

2018NIANDESHEJIAOMEITIYINGXIAOQUSHIDOUSHIYIYONGHUWEIBENLAITIGONGGEXINGHUADEYONGHUTIYAN。QIYEYAOMINGBAI,TAMENXIANZAIBANYANZHELINGHANGYUANDEJIAOSE,YINDAORENMENLEJIECHANPIN,BINGRANGRENMENJUEDINGCHANPINSHIFOUSHIYONG。TONGGUOSHEJIAOMEITI,QIYEKEYIKUAISUQIEQINZILIANXISHANGGUKE,CHUANGZAOGENGDUOSHOURU,TONGSHITONGGUOSUZAOGENGJIATOUMING、GONGKAIDEXINGXIANGLAIZHONGJIANXINREN。

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【干货】餐饮营销策划你懂多少?如何系统性塑造企业的品牌形象?
品牌全案营销策划行业领先

YIBANGZHUJIN1000JIAQIYESHIXIANPINPAIMENGXIANG

极速11选5 90NIANDAI,YINGSUNSHIYI……

KAICHUANGZHONGGUOPINPAIQUANANZHENGHECEHUAXIANHE

XINSHIJI,PIJINGZHANJI……

极速11选5 DIANDINGGUONEIPINPAIZHENGHECEHUAXINGYEBIAOZHUN

关于要点

SHENZHENYAODIANYINGXIAOPINPAICEHUAYOUXIANGONGSI,SHIYOUZHONGGUOYINGXIAOZHUANJIA、SHANGSHIGONGSISHOUXIYINGXIAOCEHUA——CHENXUDONGXIANSHENGCHUANGLI,YOUGUOJIPINGMIANSHEJILIANHEHUI(ICOGRAOA)HUIYUAN、SHIJIEHUARENYISHUJIAXIEHUIHUIYUAN、SHIJIEHUARENBAIJIESHEJISHI——CHENXIAOMINGDANRENSHIJUECHUANGYIZONGJIAN。


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